An identity that reflects what your outdoor brand has become.
I’m Marvin Geronimo. I help outdoor brands rethink their positioning and turn it into clear messaging and a distinctive visual identity.
If your brand no longer feels as considered as the products and services behind it, let’s work out what needs to evolve.
Something feels out of step
You look at other brands and feel yours isn’t presenting itself with the same confidence. Your materials have accumulated over time. Different messages and design choices are pulling in different directions.
The first question is what’s causing that gap. I work with you to understand your goals, examine how you see your audience, and assess the identity you already have. Together, we decide what deserves to stay and what needs to improve.
A clear direction you can keep on using.
Agree on the positioning
We examine your assumptions, your competitors and the value you want people to understand. An agreed positioning brief gives the design a direction.
Build the identity around it
I connect the words and visual choices so they express the same idea. That includes how your brand introduces itself, how it looks and what makes it recognisable.
Make it usable
Guidelines and agreed applications show how the identity works in practice. We consider who will use it and what they can realistically produce.
Branding
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Strategy
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Identity
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Graphic Design
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Branding | Strategy | Identity | Graphic Design |
Case Studies
What people say about me
I highly recommend Marvin Geronimo for any enterprise seeking to boost its brand image or create a compelling digital presence. He is a brilliant designer, a reliable partner, and an absolute joy to work with. His contribution to Linara Wines has been invaluable, and we are eager to continue our association with him in the future.
Lindsey Wallace
Owner, Linara Wines
Australia
Marvin’s design work goes beyond aesthetics; he understands the strategic importance of design in conveying a brand’s values and vision. His creative solutions not only enhanced our visual identity but also resonated with our target audience, resulting in increased brand recognition and engagement.
Michael Crump
Head of Marketing, Lumify
Australia
Marvin is a passionate and design born creative with a special love for branding and the reasons behind it. If you are looking for someone who deeply cares about your business and need help to create a visual and strategic plan for it, he is your man.
Yohji Kanki
Chief Design Officer, Gohan
Philippines
Brands that I have worked with
Thanks for stopping by. Let me return the favor.
Get a free, no-strings brand audit — crafted personally by me. Not a newsletter. Not a download. Just real feedback on your brand. No fluff — just clear, honest insight. This is a one-time audit delivered directly by me — no templates, no spam, no obligation.
Thanks for stopping by. Let me return the favor.
Get a free, no-strings brand audit — crafted personally by me. Not a newsletter. Not a download. Just real feedback on your brand. No fluff — just clear, honest insight. This is a one-time audit delivered directly by me — no templates, no spam, no obligation.