A lot of companies found that brick and mortar stores are slowly in decline, this was even amplified by the pandemic. One of the biggest retail stores for eye related products shifted towards going digital and e-commerce. The problem was they did not have enough images to populate the website that they created. Hence I was tasked to create their product photos.

One of the most important images in an e-commerce website is the product on white background, as it isolates your product and makes it the main focus. Consumers can also see and appreciate in detail the quality of your products. However some companies neglect this type of photography and opt for sub-par white background photos. I encouraged Vision Express to invest deeply in this to elevate their brand.

Client:
Vision Express

Skills Used:
Art Direction
Product Photography

Tools:
Adobe Photoshop​​​​​​

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